Marketing Your Property
The most effective way to market your holiday home is via the Web. A website can convey a lot of information - photos, a detailed description, availability, how to make a reservation, contact information, etc. The more information that is provided, the easier it is for potential guests to see what you have to offer, and they are able to make an informed decision without having to ask a lot of questions.
Another point to keep in mind is that a website is only as good as its links or connections. In order for people to find your webpage, they need to be aware that it exists and this is where advertising is important - to connect potential renters to your page.
Marketing and Promotion:
Following is a list of the initiatives that we have in place to promote your individual property as well as drive traffic to the County Holiday Homes website where potential renters will find your listing:
- Individual webpage for each property - includes a detailed description, a minimum of 10 images, rates, and availability - and renters can book online 24/7
- Individual web listing for each property on Visit The County visitthecounty.ca (55000+ visitors per month) and County Holiday Homes www.countyholidayhomes.com (8000 visitors per month)
- Individual web listing for each property on Airbnb www.airbnb.ca (worldwide in over 190 countries)
- Online business directory ads: www.ontariobybike.ca, https://visitpec.ca/stay/cottages
- Google Ads - Our ads appear above the search results
- KijijiAds - Online classified ads for vacation rentals and low season monthly rentals
- Social Media - Facebook www.facebook.com/countyholidayhomes, Instagram www.instagram.com/countyholidayhomes, Twitter twitter.com/PEC_Getaway, YouTube www.youtube.com/user/CHHLTD
- Tourist publications: Breakaway Magazine
- Member of Ontario By Bike
- Networking and referrals with local businesses and real estate brokers
Communications:
- Our friendly and knowledgeable staff receive and respond to telephone, email, and walk-in inquiries, and ‘show’ your property using the information on your webpage.
- We also help renters find suitable accommodations thus providing us with opportunity to refer your property. Our staff will also conduct a screening process with potential guests to ensure suitability with your requirements.
- Once a booking has been taken, we collect guest details and ensure that payment is collected prior to check-in.
- We distribute holiday home information, maps, directions, and key information to confirmed guests.
- We'll notify you of confirmed bookings and provide payment details.
- After guests depart, we'll follow up and collect feedback.
- Throughout the year, we will send tips and reminders to owners outlining their responsibilities.
- We strive to provide ease of access and an abundance of information for guests and clients with our customized reservation system, a toll free number for inquiries and reservations, online payment options through Airbnb, and our centrally located office in Picton.
